CJB Portfolio

Writing that captivates and educates can be earmarks of a good read, but the most successful styles and themes should provoke thought or action. Whether I’m reviewing a book, a wine or a new travel find, my goal is to bring a sensory experience to life on the page – creating a three-dimensional encounter in a two-dimensional space. When it comes to reporting on business news or providing insights into strategic planning and brand management, I hope my writing sheds light on issues that are important to your success, like B2B tactics, social media marketing and new ways to reach your customers in the 21st century.

Writing that captivates and educates can be earmarks of a good read, but the most successful styles and themes should provoke thought or action. Whether I’m reviewing a book, a wine or a new travel find, my goal is to bring a sensory experience to life on the page – creating a three-dimensional encounter in a two-dimensional space. When it comes to reporting on business news or providing insights into strategic planning and brand management, I hope my writing sheds light on issues that are important to your success, like B2B tactics, social media marketing and new ways to reach your customers in the 21st century.

5 Tips to Make The Most of Prized Spanish Saffron

5 Tips to Make The Most of Prized Spanish Saffron

Zester Daily April 2, 2015 Of all the influences on Spain’s distinctive culinary style, it was the Arab impact of bringing the spice azafrán or saffron…

In Spain, Potato Chips Are Just What The Doctor Ordered

In Spain, Potato Chips Are Just What The Doctor Ordered

Zester Daily January 8, 2015 Spain is a country loved by culinary cognoscente for its extraordinarily diverse range of classics and creativity. But…

It’s Still Christmas, And Turrones Time, In Spain

It’s Still Christmas, And Turrones Time, In Spain

Zester Daily January 2, 2015 Cava, the Spanish interpretation of sparkling wine, is imbibed with abandon. A ring-shaped cake loaded with candied fruit (and a…

A Spanish New Year’s Toast: Cava And A Dozen Grapes

A Spanish New Year’s Toast: Cava And A Dozen Grapes

Zester Daily December 28, 2014 Nochevieja, or “old night,” as New Year’s Eve is known in Spain, is a celebration that comes with a…

Spain’s Monastrell Wine Seduces Under A French Alias

Spain’s Monastrell Wine Seduces Under A French Alias

Zester Daily December 2, 2014 One of Spain’s favorite wines suffers from a case of mistaken identity — and is better known abroad…

‘Baking Chez Moi’ Adds A Smile To French Techniques

‘Baking Chez Moi’ Adds A Smile To French Techniques

Zester Daily September 22, 2014 With her latest book, “Baking Chez Moi,” acclaimed author Dorie Greenspan has fait mouche(hit the bull’s-eye) again. In this…

The World’s Most Common Peach Has Ties To Blueberries

The World’s Most Common Peach Has Ties To Blueberries

Zester Daily August 11, 2014 The next time you bite into a peach and experience a burst of juicy flavor that threatens to…

Chocolate Icebox Cake: Tinkering With Tradition

Chocolate Icebox Cake: Tinkering With Tradition

Zester Daily August 11, 2014 Sometimes hand-me down family recipes need a little nudge to make them suit today’s tastes. In the case…

A Bicycle Built for Two (And Then Some)

A Bicycle Built for Two (And Then Some)

Michigan BLUE Magazine Summer Issue 2014 If you spot a trolley car rolling along a downtown street in Traverse City that is loaded…

Balsamic Cherry Pie Is A Sweet-Tart Pleasure

Balsamic Cherry Pie Is A Sweet-Tart Pleasure

Zester Daily July 23, 2014 Driving along shoulderless highways in northern Michigan, it’s hard to miss row after row of Montmorency cherry trees loaded with…