Four Ways to Increase your Sales Speed Limit
What are the factors that limit your ability to grow your business and increase revenues? Do you give more credit to the dodgy…
Marketing with 21st Century Tools
The internet is awash with information about the wonders of social networks as inexpensive, effective media vehicles to get a marketing message out…
Loyal to Whom?
In the mid-20th century, brand loyalty was pretty easy to come by. If your Dad bought a Ford, you’d never buy a Chevy….
Message Layering : 3 Steps to Breakthrough
How many messages does your target need to see before your brand makes an impact? In traditional print advertising, the rule of thumb…
You Get as Good as You Give
Once you have a clearly identified your brand persona, the next step in the process of attracting and retaining customers is establishing a…
Are You Paying Attention to the Canary?
How many clues do you need to figure out what trajectory your business is on? Is it picking up steam or running out…
I Don’t Wanna Be Trendy in 2012
Some of the most popular headlines at the start of every year are about upcoming trends. What’s “hot” for 2012, what’s “not hot”…
Worth Its Weight in Liquid Gold
Know that Mastercard™ commercial? Since New Year’s Eve, I’ve been thinking of my own version: Tin of Petrossian™ Royal Caviar: $280 Bottle of…
Front & Center on the Menu Means Money
Any restaurant worth its salt will have one important resolution for 2011: Stay alive. Faced with escalating food prices and shrinking customer visits,…
Think Social Responsibility, not Social Media, in 2012
If you haven’t already adopted social media tools as integral parts of your marketing package, then put this reading on pause and get…
