Bizblog

In today’s instant and always-on world, too many marketers are cornered into a “ready, fire, aim” course of action, when a much more effective approach could be achieved with just a little thoughtful discourse. Whether it’s just a small piece of advice that might help move your business forward or a new segment of my latest e-book, you will find new ideas here that I hope might apply to your own business issues and point the way to success. To make them even more accessible, you can also receive these links via RSS feed or Twitter.

In today’s instant and always-on world, too many marketers are cornered into a “ready, fire, aim” course of action, when a much more effective approach could be achieved with just a little thoughtful discourse. Whether it’s just a small piece of advice that might help move your business forward or a new segment of my latest e-book, you will find new ideas here that I hope might apply to your own business issues and point the way to success. To make them even more accessible, you can also receive these links via RSS feed or Twitter.

Four Ways to Increase your Sales Speed Limit

Four Ways to Increase your Sales Speed Limit

What are the factors that limit your ability to grow your business and increase revenues? Do you give more credit to the dodgy…

Marketing with 21st Century Tools

Marketing with 21st Century Tools

The internet is awash with information about the wonders of social networks as inexpensive, effective media vehicles to get a marketing message out…

Loyal to Whom?

Loyal to Whom?

In the mid-20th century, brand loyalty was pretty easy to come by. If your Dad bought a Ford, you’d never buy a Chevy….

Message Layering : 3 Steps to Breakthrough

Message Layering : 3 Steps to Breakthrough

How many messages does your target need to see before your brand makes an impact? In traditional print advertising, the rule of thumb…

You Get as Good as You Give

You Get as Good as You Give

Once you have a clearly identified your brand persona, the next step in the process of attracting and retaining customers is establishing a…

Are You Paying Attention to the Canary?

Are You Paying Attention to the Canary?

How many clues do you need to figure out what trajectory your business is on? Is it picking up steam or running out…

I Don’t Wanna Be Trendy in 2012

I Don’t Wanna Be Trendy in 2012

Some of the most popular headlines at the start of every year are about upcoming trends. What’s “hot” for 2012, what’s “not hot”…

Worth Its Weight in Liquid Gold

Worth Its Weight in Liquid Gold

Know that Mastercard™ commercial? Since New Year’s Eve, I’ve been thinking of my own version: Tin of Petrossian™ Royal Caviar: $280 Bottle of…

Front & Center on the Menu Means Money

Front & Center on the Menu Means Money

Any restaurant worth its salt will have one important resolution for 2011: Stay alive. Faced with escalating food prices and shrinking customer visits,…

Think Social Responsibility, not Social Media, in 2012

Think Social Responsibility, not Social Media, in 2012

If you haven’t already adopted social media tools as integral parts of your marketing package, then put this reading on pause and get…